A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical (think of the Deadhea...

Tribes

There used to be two teams in every workplace: management and labor. Now there’s a third team, the linchpins. These people invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They figure out what to ...

Linchpin

Every new project (or job, or hobby, or company) starts out exciting and fun. Then it gets harder and less fun, until it hits a low point: really hard, and not much fun at all. And then you find yourself asking if the goal is even worth the hassle. M...

The Dip

Number-one Wall Street Journal best-seller. Instant New York Times best-seller. A game-changing approach to marketing, sales, and advertising.  Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks ...

This Is Marketing

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Starbucks and JetBlue and KrispyKreme and Apple and DutchBoy and Kensington and Zespri and Hard Candy have that you don't? How do they continue...

Purple Cow

Every marketer tells a story. And if they do it right, we believe them. We believe that wine tastes better in a $20 glass than a $1 glass. We believe that an $80,000 Porsche Cayenne is vastly superior to a $36,000 VW Touareg, which is virtually the s...

All Marketers Are Liars

Are You Ready to Raise a Ruckus?  You're probably good at your job, maybe even great. But secretly, do you yearn to fly higher? To challenge the rules and surprise us with something remarkable? To instigate delight, connection, and real change? To ch...

Leap First

What are you afraid of?  The old rules: Play it safe. Stay in your comfort zone. Find an institution, a job, a set of rules to stick to. Keep your head down. Don't fly too close to the sun.  The new truth: It's better to be sorry than safe. You need ...

The Icarus Deception

From the best-selling author of Linchpin, Tribes, and The Dip comes an elegant little book that will inspire artists, writers, and entrepreneurs to stretch and commit to putting their best work out into the world.  Creative work doesn't come with a g...

The Practice

We send our kids to school and obsess about their test scores, their behavior, and their ability to fit in. We post a help-wanted ad and look for experience, famous colleges, and a history of avoiding failure. We invest in companies based on how they...

Poke the Box

The man Business Week calls "the ultimate entrepreneur for the information age" explains "Permission Marketing" - the groundbreaking concept that enables marketers to shape their message so that consumers will willingly accept it. Does every single m...

Permission Marketing

Most organizations are stuck in a rut. On one hand, they understand all the good things that will come with growth. On the other, they're petrified that growth means change, and change means risk, and risk means death. Nobody wants to screw up and ru...

The Big Moo

We Are All Weird is a celebration of choice, of treating different people differently and of embracing the notion that everyone deserves the dignity and respect that comes from being heard. The book calls for the end of "mass" and for the beginning o...

We Are All Weird

Seth Godin, one of today's most influential business thinkers, writes best-selling books like Purple Cow and All Marketers Are Liars. And in between those annual books, he delivers a daily stream of ideas on one of the world's most popular blogs. Col...

Small Is the New Big

The cult classic that revolutionized marketing by teaching businesses that you’re either remarkable or invisible.  Few authors have had the kind of lasting impact and global reach that Seth Godin has had. In a series of now-classic books that have be...

Purple Cow, New Edition

Counter to traditional marketing wisdom, which tries to count, measure, and manipulate the spread of information, Seth Godin argues that information can spread most effectively from customer to customer, rather than from business to customer. Godin c...

Unleashing the Ideavirus

American Express could have become PayPal, but they watched the opportunity go by. FedEx uses technology to make shipping easier for the customer; UPS uses technology to make shipping easier for UPS. Who's winning? Google has broken the world into ti...

Meatball Sundae

Brought to you by Penguin. Narrated by Seth Godin. Number one Wall Street Journal best seller & Instant New York Times best seller. A game-changing approach to marketing, sales and advertising.  For the first time Seth Godin offers the core of his ma...

Purple Cow was the number-one best-selling marketing book on Amazon in 2003. Now, in Free Prize Inside, Seth Godin is back with practical advice on how to put Purple Cow thinking to work inside your organization (big or small, profit or non) to make ...

Free Prize Inside!

It's come to this. All the confusion and chaos and change and turmoil in our working lives have finally tipped the balance. We now need a new way of doing business.  Most of us view change as a threat, and survival as the goal. Yet we work too hard t...

Survival Is Not Enough

How to find the soft innovation that will make your product, service, school, church, or career worth talking about.  We live in an era of too much noise, too much clutter, too many choices, and too much spam. And as Seth Godin's 200,000-copy best se...

Free Prize Inside

Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable – and the key t...

Linchpin: Are You Indispensable?

Brought to you by Penguin. You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice. What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind for...

When it comes to the climate, we don’t need more marketing or anxiety. We need established facts and a plan for collective action. The climate is the fundamental issue of our time, and now we face a critical decision. Whether to be optimistic or fata...

The Carbon Almanac

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Seth Godin is a bestselling author, entrepreneur and agent of change. Godin is author of ten books that have been bestsellers around the world, and he is also a renowned speaker. He was recently chosen as one of 21 Speakers for the Next Century by Successful Meetings and is consistently rated among the very best speakers by the audiences he addresses. Seth was founder and CEO of Yoyodyne, the industry's leading interactive direct marketing company, which Yahoo! acquired in late 1998. He holds an MBA from Stanford, and was called "the Ultimate Entrepreneur for the Information Age" by Business Week.

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